FOODEX JAPAN is Asia’s largest exhibition dedicated on food and drink across Japan and the whole world. This year, over the 4 days of the exhibition, there were 3,316 exhibitors from 95 countries, and more than 80,000 visitors. Two companies from Estonia also exhibited their products in Japan for the first time – AS Salvest and Nordic Food Products OÜ who we had the honor to represent.

AS Salvest had their baby food, Põnn and smoothie, Smushie. In their 50+ years of experience in producing the baby food, Salvest has become the market leader in Estonia and Finland. They also have the smoothie for adult which shows a rapid growth in exporting in recent years.

Nordic Food Products OÜ, with their biggest organic apiaries in Estonia, showcased their honey, branded Bear Cubs to make the quality of pure honey in harmony with the design.

It was our honor to represent these two brands that produce authentic food products. During the 4 days of Foodex, we saw a lot of opportunities for these products to be in high demand in the Japanese market and even in other Asian markets.

We will be putting our best effort through branding, PR and market research to make their products available in Japan in the best possible way, as well as establish the Estonia brand in the long term strategy!