Bear Cubs, the Estonian organic honey, is arriving at LOFT, located in Ginza, the most famous upmarket shopping district in Tokyo. LOFT is one of the best-recognized brands where stationery goods, popular household items, and everyday commodities are sold. Its products are popular among both locals and international visitors who look for unique gifts. And its concept is “Nature, Food, and Beauty” so it stocks plenty of organic products which is becoming popular in Japan recently. This store is where visitors spend much money, and the customer base is a little older than other LOFT stores. It also has good accessibility in Tokyo; only 3-minute walk from Ginza station.